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APRIL 3 IN QUEBEC CITY: OFFICIAL OPENING SEPTEMBER 21, 2022
September 20, 2022
A $10 million investment in Place de la Cité
APRIL 3 IN QUÉBEC CITY: OFFICIAL OPENING SEPTEMBER 21, 2022
On September 21, the third Avril branch in the greater Quebec City area officially opened its doors to the public.Representing an investment of 10 million dollars and having led to the creation of 100 new jobs, some of which are still to be filled, the new health food supermarket benefits from a choice location in the Sainte-Foy sector on Laurier Boulevard. Avril occupies the entire ground floor of the Place de la Cité complex and is accessible from two separate entrances, those of the outdoor and indoor parking lots.0pt;mso-line-height-rule:exactly;”>
This third April in the region is also the eleventh in the province and the third largest branch of the independent Quebec chain. Covering an area of 36,000 square feet, the establishment offers certified organic fruit and vegetables, groceries, supplements and cosmetics under one roof. In addition, there is a food court including specialty counters as well as a dining room and terrace with a total of more than 190 seats.
Improved customer experience thanks to several new features
The population of the greater Quebec City area quickly adopted Avril, as soon as it was introduced to the market a few years ago.With this new supermarket, they can now enjoy an even more comprehensive range of healthy products, with the addition of a new bulk goods station, an increased food service offering and new specialty counters.
Unique takeaway offer nearby
Located in a bustling area near Laval University, CEGEPs, several real estate projects and numerous offices, Avril Place de la Cité offers a variety of fast food options unmatched in the region. The branch includes a bistro (where you can have a bite to eat in or take away), several specialty counters (prepared dishes, rotisserie, pizza, fishmonger, cheese shop, bakery, pastry shop and gelato) as well as a variety of ready-to-go products, cooked by the chefs at Avril using healthy and delicious ingredients.
Avril was founded in 1995 in Granby by co-owners Sylvie Senay and Rolland Tanguay. The company, headquartered in Granby, employs more than 1,000 people and has 11 branches across Quebec (in Brossard, Granby, Laval, Lévis, Longueuil, Magog, Montreal, Quebec City, Saint-Bruno, Sainte-Foy and Sherbrooke), a transactional website, a private label, and a logistics and distribution center with a central kitchen.
At Avril, we want to make the best of nature accessible to all Quebecers. We believe that being better is all we need to live well. That’s why we offer a wide selection of healthy, natural and organic products that are good for the body and mind, but also for the environment. Avril, much better.